The Geneva of Africa
Discover the soul
of Northern Tanzania.
Sitting directly exactly halfway between Cairo and Cape Town, Arusha is much more than just a staging point for safaris. It is a vibrant, green, and culturally rich city sitting in the shadow of Mount Meru.
A clash of ancient and modern.
Originally founded by German colonists in 1900 as a military garrison, Arusha has evolved into Tanzania’s diplomatic hub. Walk through the bustling central market and you'll see a beautiful collision of cultures: modern diplomats in suits crossing paths with Maasai warriors draped in traditional bright red shukas.
Take a photo at the famous Clock Tower roundabout—legend dictates it marks the exact midpoint between the northernmost and southernmost tips of the African continent.
